Nissan Leaf Gaining traction!

After 19 months in a row of record sales in the US, the money picture for the Nissan Leaf is steadily improving. Nissan has sold 63,944 Leaf EVs in the US and a total of around 140,000 globally. The company produces the electric vehicle in three countries: Japan, the UK and the US and has sold more standard passenger EVs than any other automaker. Add all that up and you get to an EV that is just about to be profitable.

“We are getting into positive, which is good for this technology.” – Carlos Ghosn

At least, it is according to Carlos Ghosn, the CEO of Renault-Nissan, who spoke to reporters at that Paris Motor Show this week. “We are getting there [to Leaf profitability],” Ghosn told Automotive News. “Are we amortizing and depreciating everything we have spent? No. But if you look at margin of profit – the direct cost of the car and the revenue of the car – we are getting into positive, which is good for this technology.”

Automakers are notoriously closemouthed when it comes to sharing specifics about the higher cost of alternative vehicle technologies compared to standard ICE vehicles. Still, statements like this, as well as a knowledge about how long it took Toyota to make money from the Prius and overall industry amortization – show that Nissan could well be sitting pretty when it comes to keeping EVs around for the long term. Given some of the other news we’ve heard recently, it’s got to be nice to have some stability.

Article Source: http://green.autoblog.com/2014/10/02/ghosn-we-are-getting-there-on-making-nissan-leaf-profitable/

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