Nissan Debuts “Lannia” Concept at Auto China 2014

Nissan premiered the Lannia Concept at Auto China 2014 in Beijing, its latest sedan concept geared towards China’s rising “Post-80s” generation, the “balinghou.”

The concept is the second model to be borne from Nissan’s design center in China, which opened the new studio in 2013.

It features signature trademarks of Nissan’s next generation design, including the V-motion grille, boomerang headlamps, a distinctive kick-up pillar, as well as the “floating” roof.  It has also received a stylish floating roof, angular LED taillights as well as a subtle diffuser built into the rear bumper.

Taiji Toyota, head of Nissan Design China, says the Lannia Concept exudes “daqi” — a Chinese word that is hard to define but has the strength to push people to aspire towards better things.

Images with the interior cabin have not been provided but according to Nissan it was designed in such a way so that it would suit the Chinese digital lifestyle so most likely it is packed with the most recent technological goodies developed by the Japanese marque.

The Lannia Concept takes center stage at the Nissan booth during the 13th Beijing International Automotive Exhibition, which runs from April 20 (the show’s press day) to April 29 at the China International Exhibition Center in Beijing.

 

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