Datsun today revealed a sketch of the forthcoming new Datsun concept car, which will have its world premiere at Delhi Auto Expo 2014 in February.
The concept car represents a possible direction for the future expansion of Datsun’s model line-up for up-and-coming young customers in high-growth markets, such as India.
The new concept will be unveiled at Datsun’s press conference on February 5 at India Expo Mart, Greater Noida Delhi NCR.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.